A better way to stream media?

This is an interesting read about an Israeli company, Arootz, who say with 20 servers they can satisfy the streaming television demand of America and free up network bandwidth simultaneously. Their model uses multicastng and the concept that with the sinking price of hard drives (a one terabyte drive will cost $100 USD by next year) each home could have their own media server and get their media pushed to them with one file as opposed to both P2P like Joost & Bablegum and/or with thousands of media servers like Akamai or Limelight. For the full story click here.